Even Critics of War Say the White House Spun It With Skill

"....the spin operation was extraordinarily successful in shaping a positive battlefield narrative, at least for American audiences. They say the effort floundered in the Arab world.
Its success at home can be traced to three major factors.
First was the repeated use of phrases that critics branded propaganda, like "coalition forces" and "death squads," that became part of the accepted language of war. Second was the powerful cinéma vérité journalism of reporters and photographers, whose words and pictures humanized the American soldiers they were with. Third, but not least, was the message discipline of a White House that plotted appearances by top officials on a daily "communications grid," ensuring that in the first half of the day there was a news briefing by an administration official every two hours, and that everyone was saying more or less the same thing."