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Tuesday, July 06, 2004
ABCNEWS.com : Utah Restaurant Bets on Honesty: "Restaurant on Honor System Bets Honesty Can Boost Bottom Line One World Cafe owner/chef Denise Cerreta ditched fixed prices for the honor system a year ago, and her social experiment is on the verge of showing a profit. 'It's between you and the box,' Cerreta said of a money chest that sits next to a water jug and mugs on a serving table. 'We continue to grow. We continue to make money.'"
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