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Friday, September 19, 2003
The Unswoosher: Changing Nike's Image Phil Knight had a dream. He'd sell shoes. He'd sell dreams.He'd get rich. He'd use sweatshops if he had to. Then along came a new shoe. plain. simple. cheap. fair. designed for only one thing: kicking Phil's ass. This is great! I will be ordering a pair in support. Check out their "Kick-Ass Marketing Strategy". ( Via Follow Me Here)  |
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