Bush's emotional manipulation of the electorate by liguistics

"President Bush, like many dominant personality types, uses dependency-creating language. He employs language of contempt and intimidation to shame others into submission and desperate admiration. While we tend to think of the dominator as using physical force, in fact most dominators use verbal abuse to control others. Abusive language has been a major theme of psychological researchers on marital problems, such as John Gottman, and of philosophers and theologians, such as Josef Pieper. But little has been said about the key role it has come to play in political discourse, and in such "hot media" as talk radio and television. "

via alternet