AlterNet: Cool Commodities

" There's no question that dissent has become cool, and nothing sells quite like "nonconformity." Billboards across the country encourage us to "think different" in a campaign that features none other than Mahatma Gandhi himself stitching his own clothes (khadi) in an explicitly anti-colonial, anti-capitalist gesture. Other icons selected for these Apple ads include Cesar Chavez, the farmworker organizer who led the struggle against capitalist forces in California's Central Valley, and civil rights heroine, Rosa Parks. Curiously, Jesse Jackson publicly complained that Parks is too 'sacred' to be included in fictional jabs in the film Barbershop, but apparently finds nothing sacrilegious about her image being used to sell neon-colored computers."