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Tuesday, August 06, 2002
 
Guerrilla Marketing

Coming soon - the stranger that you meet in the bar might not really be interested in you at all, but rather a plant for a company to generate fake buzz about products that have just been or will soon be released. As one of the minions of the devil puts it:

"It is reprehensible and desperate," says Paul MacFarlane, co-owner of ... a small ad firm in St. Louis, "They are trying to fabricate something that should be natural."

Right, natural.







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